I help people understand digital marketing — without the jargon

Back in 2012, I was working at a Dublin e-commerce startup as a digital marketer. I wasn't a manager — I was the person actually doing the work. Running campaigns, optimizing for search, figuring out why social media wasn't converting.

But here's what got to me: every week, I'd get calls from other business owners asking for help. They'd say something like, "Aoife, we don't understand how this works. We've spent money on ads that didn't work. We don't know where to start with SEO."

I realised something pretty quickly. These weren't bad business people. They were smart, hardworking entrepreneurs who'd never been taught digital marketing. And they weren't going to hire a fancy agency at €5,000 a month just to learn the basics.

That's when I shifted. I started teaching. First it was evening workshops in Cork and Dublin. Then corporate training for small marketing teams. Over eight years, I've worked with over 3,000 Irish business owners — from solopreneurs to small teams — who wanted to understand digital marketing on their own terms.

Now, at wescience Digital Ltd, I spend my time building free resources, guides, and courses that actually demystify this stuff. No templates. No fluff. Just real frameworks grounded in what I've learned working with hundreds of businesses across Dublin, Cork, Galway, and Limerick.